Case Study
Driving Awareness for Corendon Airlines: "Corendon Sports Talks" Youtube Series
Corendon Airlines, a Turkish-Dutch airline, amplified its presence in the sports world through the “Corendon Sports Talks” YouTube series. The campaign successfully promoted the series by collaborating with Turkey’s top sports commentators, anchors, and social media influencers, creating widespread awareness and engagement among sports enthusiasts.
Location
Istanbul
Influencer Number
8
Industry
Aviation
Overview
Corendon Airlines, renowned for its strong connections to sports through sponsorships, launched the “Corendon Sports Talks” YouTube series. This series featured exclusive interviews with celebrated athletes like Vasilije Micic, İpar Kurt, and Nuri Şahin and a visit to the iconic Altınordu Sports Club, a cornerstone of Turkish football. The project aimed to enhance Corendon Airlines’ brand visibility in the sports industry and build deeper engagement with sports fans.
What We Did
To promote the “Corendon Sports Talks” series and drive engagement:
- Partnered with top Turkish sports commentators, anchors, and influential social media accounts specializing in sports news and commentary.
- Collaborated with well-known names, including Her Şey NBA, Nazlı Öztürk, Evren Göz, Murat Murathanoğlu, Çağıl Özge Kul, Fırat Günayer, Emek Ege, Veli Yiğit, and Erbatur Ergenekon.
- Designed tailored promotional content highlighting the series’ key moments and interviews to resonate with sports fans.
- Leveraged a mix of YouTube, Instagram, Twitter, and other social platforms to amplify reach and engagement.
How We Achieved It
- Developed an integrated promotional strategy focusing on storytelling to connect with audiences emotionally.
- Ensured seamless collaboration with commentators and influencers to align content with their unique styles, maximizing authenticity.
- Targeted sports-focused audiences through precise social media campaigns, engaging both hardcore and casual sports fans.
- Created real-time interactions with fans during content promotion to foster community engagement.
The Results
- Achieved a significant boost in views and engagement for the “Corendon Sports Talks” series on YouTube.
- Amplified Corendon Airlines’ brand association with the sports industry, establishing it as a key player in sports sponsorships.
- Increased social media mentions and positive sentiment towards Corendon Airlines within the sports community.
- Strengthened relationships with prominent sports influencers and commentators, laying the groundwork for future collaborations.
Through strategic partnerships and focused promotion, Corendon Airlines successfully connected with its target audience, transforming the “Corendon Sports Talks” series into a recognized and celebrated initiative in the sports industry.
