Customer Story
How British American Tobacco (BAT) became the market leader in Northern Cyprus
Biggest influencer activation of Northern Cyprus with 75+ local influencers for 6 months to announce the launch of the new glo Hyper.
Campaign Location
Northern Cyprus
Campaign Duration
6 Months
Industry
Consumer Goods
Biggest Influencer Activation in Northern Cyprus
To launch the new glo Hyper, we executed the largest influencer marketing campaign ever seen in Northern Cyprus, collaborating with over 75 local influencers for six months. The results were remarkable: BAT became the market leader in the region.
What We Did
Our activations covered a wide array of formats and platforms to maximize engagement and reach:
Unboxing Videos: Showcasing the product’s features and packaging to build excitement.
Photo Shoots for Feed and Stories: Creating visually stunning content for Instagram posts and stories.
Online Competitions: Encouraging audience participation and product awareness.
Live Stream Events: Hosting real-time interactions with influencers to foster community engagement.
Special Collaborations: Partnering with high-profile local influencers for exclusive campaigns.
How We Achieved It
Personalized Influencer Support: Our on-ground teams met influencers face-to-face, providing comprehensive training on brand guidelines and assisting with content creation through a creative and collaborative approach. We also offered shooting support to ensure high-quality outputs.
Comprehensive Coverage: Over the span of six months, our campaign spanned all over Northern Cyprus, with consistent and impactful visibility through our network of 75+ influencers.
Integrated Media Campaigns: In addition to influencer activations, we bolstered the product launch with Instagram live stream concerts, ensuring widespread awareness across multiple channels.
The Results
The campaign successfully positioned glo Hyper as the leading product in its category, driving BAT to become the market leader in Northern Cyprus. This case study exemplifies the power of strategic influencer marketing combined with integrated media efforts.
