Performance Tracking

Track the success of your influencer marketing campaigns with OH!'s performance-tracking strategies. Measure key metrics, optimize ROI, and ensure your campaigns deliver real, measurable results.

Why Performance Tracking Matters

Tracking performance is essential to understanding how your campaigns are performing. By measuring key metrics such as engagement, reach, conversions, and sales, we provide insights that allow you to adjust strategies, refine content, and improve future campaigns.

What metrics do we track?

A strategy that ensures your brand stands out, connects with the right audience, maintains unified messaging, and delivers measurable results.

Influencer Selection Metrics

Influencer Quality Score (IQS), Audience Overlap Index (AOI), Influencer Authenticity Index (IAI)


Reach and Engagement

Effective Reach (ER), Engagement Velocity (EV), Engagement Depth Score (EDS)


Performance & Conversion

Content Virality Index (CVI), Creative Impact Score (CIS), Conversion Lift (CL), Cost Per Acquisition (CPA), Sales Attribution Score (SAS)

Brand Sentiment and Loyalty

Brand Sentiment Shift (BSS), Brand Affinity Index (BAI), Influencer Loyalty Score (ILS)

Optimizing Results

We make sure your results keep getting better by constantly analyzing the data and adjusting what’s needed—whether it’s tweaking the content, refining the targeting, or optimizing influencer partnerships. Our goal is to drive real engagement and conversions, so you can see the best possible results from your campaign, every step of the way.

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