Why Performance Tracking Matters
Tracking performance is essential to understanding how your campaigns are performing. By measuring key metrics such as engagement, reach, conversions, and sales, we provide insights that allow you to adjust strategies, refine content, and improve future campaigns.
What metrics do we track?
A strategy that ensures your brand stands out, connects with the right audience, maintains unified messaging, and delivers measurable results.
Influencer Selection Metrics
Influencer Quality Score (IQS), Audience Overlap Index (AOI), Influencer Authenticity Index (IAI)
Reach and Engagement
Effective Reach (ER), Engagement Velocity (EV), Engagement Depth Score (EDS)
Performance & Conversion
Content Virality Index (CVI), Creative Impact Score (CIS), Conversion Lift (CL), Cost Per Acquisition (CPA), Sales Attribution Score (SAS)
Brand Sentiment and Loyalty
Brand Sentiment Shift (BSS), Brand Affinity Index (BAI), Influencer Loyalty Score (ILS)
Optimizing Results
We make sure your results keep getting better by constantly analyzing the data and adjusting what’s needed—whether it’s tweaking the content, refining the targeting, or optimizing influencer partnerships. Our goal is to drive real engagement and conversions, so you can see the best possible results from your campaign, every step of the way.
- Data-Driven Insights
- Real-Time Monitoring
- Custom Reporting